Blab Business
Anaam Holding Moves to Acquire Majority Stake in Masar Al-Ola, Expanding into Restaurant Sector
Anaam International Holding Group, a stalwart of Saudi food logistics since 1994, announced on 21 June 2026 that it has signed a non‑binding memorandum of understanding with Masar Al‑Ola Trading Co., the Riyadh‑based owner of the Hashikom restaurant chain. The agreement signals Anaam’s first foray into the restaurant sector.
The MoU outlines Anaam’s intent to acquire up to 51 % of Masar Al‑Ola’s capital, contingent on a valuation and due‑diligence process. The parties agreed that an independent, licensed firm will determine the transaction value.
Anaam plans to settle the consideration by issuing new shares to Masar Al‑Ola shareholders. The memorandum remains in effect for 180 days from the signing date and can be extended only by written agreement.
Executives said the move is part of a broader strategy to diversify beyond the core food‑stuff trading business. By entering the food and restaurant market, Anaam hopes to tap opportunities it sees as a key driver of local economic growth and a new source of revenue.
Masar Al‑Ola has posted impressive growth over the past three years. Its branch network has doubled, and sales climbed from roughly SAR 47 million in 2022 to about SAR 90 million by the end of 2025, while annual profits also doubled. The company plans to build factories and centralized production facilities to support its expanding network and improve operational efficiency.
The MoU is conditional on completing financial, legal, operational and other due‑diligence procedures. Once the valuation is finalized, the final financial impact will be determined. If the parties proceed, Anaam would become the majority shareholder, potentially giving it influence over strategic decisions and operational direction.
The announcement arrives amid a broader trend of Saudi firms diversifying in line with Vision 2030. Other companies such as Riyadh Development Company and Al Rajhi Capital have recently signed agreements to develop residential towers and other real‑estate projects. Analysts project the Saudi full‑service restaurant market to reach USD 16.15 billion by 2025.
Anaam’s shares trade on Tadawul under ticker 4061. Although the MoU is non‑binding, market observers note that the announcement could affect investor sentiment and the company’s valuation. The company has not yet disclosed any impact on its upcoming earnings report, which is scheduled for the end of the current fiscal quarter.
Next steps include finalizing the valuation, completing due‑diligence, and negotiating a definitive agreement. If the transaction proceeds, it would represent Anaam’s largest acquisition to date and mark a significant expansion into the restaurant industry.
At present, no regulatory approvals have been announced, and the deal remains subject to the completion of all required procedures. The parties will monitor the situation closely, and any material developments will be reported to Tadawul and the public.
The MoU signals Anaam’s intent to broaden its portfolio and leverage the growing Saudi restaurant market. The outcome will hinge on the valuation, due‑diligence findings, and regulatory clearance. Investors and stakeholders will await further updates as the parties move toward a definitive agreement.
Anaam International Holding Group, founded in 1994, has built a diversified portfolio that includes foodstuff trading, logistics, and real‑estate investments, and has listed on Tadawul since 2024.
Hashikom, the flagship brand of Masar Al‑Ola, operates more than 30 outlets across Riyadh and surrounding provinces. The chain’s menu emphasizes traditional Saudi dishes and has been cited as a model for rapid expansion in the domestic market.
If the acquisition proceeds, Anaam would also gain access to Masar Al‑Ola’s planned production facilities, expected to increase the company’s capacity for food processing and distribution.
The MoU outlines Anaam’s intent to acquire up to 51 % of Masar Al‑Ola’s capital, contingent on a valuation and due‑diligence process. The parties agreed that an independent, licensed firm will determine the transaction value.
Anaam plans to settle the consideration by issuing new shares to Masar Al‑Ola shareholders. The memorandum remains in effect for 180 days from the signing date and can be extended only by written agreement.
Executives said the move is part of a broader strategy to diversify beyond the core food‑stuff trading business. By entering the food and restaurant market, Anaam hopes to tap opportunities it sees as a key driver of local economic growth and a new source of revenue.
Masar Al‑Ola has posted impressive growth over the past three years. Its branch network has doubled, and sales climbed from roughly SAR 47 million in 2022 to about SAR 90 million by the end of 2025, while annual profits also doubled. The company plans to build factories and centralized production facilities to support its expanding network and improve operational efficiency.
The MoU is conditional on completing financial, legal, operational and other due‑diligence procedures. Once the valuation is finalized, the final financial impact will be determined. If the parties proceed, Anaam would become the majority shareholder, potentially giving it influence over strategic decisions and operational direction.
The announcement arrives amid a broader trend of Saudi firms diversifying in line with Vision 2030. Other companies such as Riyadh Development Company and Al Rajhi Capital have recently signed agreements to develop residential towers and other real‑estate projects. Analysts project the Saudi full‑service restaurant market to reach USD 16.15 billion by 2025.
Anaam’s shares trade on Tadawul under ticker 4061. Although the MoU is non‑binding, market observers note that the announcement could affect investor sentiment and the company’s valuation. The company has not yet disclosed any impact on its upcoming earnings report, which is scheduled for the end of the current fiscal quarter.
Next steps include finalizing the valuation, completing due‑diligence, and negotiating a definitive agreement. If the transaction proceeds, it would represent Anaam’s largest acquisition to date and mark a significant expansion into the restaurant industry.
At present, no regulatory approvals have been announced, and the deal remains subject to the completion of all required procedures. The parties will monitor the situation closely, and any material developments will be reported to Tadawul and the public.
The MoU signals Anaam’s intent to broaden its portfolio and leverage the growing Saudi restaurant market. The outcome will hinge on the valuation, due‑diligence findings, and regulatory clearance. Investors and stakeholders will await further updates as the parties move toward a definitive agreement.
Anaam International Holding Group, founded in 1994, has built a diversified portfolio that includes foodstuff trading, logistics, and real‑estate investments, and has listed on Tadawul since 2024.
Hashikom, the flagship brand of Masar Al‑Ola, operates more than 30 outlets across Riyadh and surrounding provinces. The chain’s menu emphasizes traditional Saudi dishes and has been cited as a model for rapid expansion in the domestic market.
If the acquisition proceeds, Anaam would also gain access to Masar Al‑Ola’s planned production facilities, expected to increase the company’s capacity for food processing and distribution.
