Blab Business
Jagex Partners with Graph and H2 Interactive to Launch RuneScape: Dragonwilds in APAC
A new chapter opens for the long‑running RuneScape series as Jagex Limited announced that its survival‑style spin‑off, RuneScape: Dragon Wilds, will debut across the Asia‑Pacific (APAC) region later this year. The release will be carried by Graph, the Japanese arm of Active Gaming Media, and H2 Interactive for South Korea and Southeast Asia.
For the first time in its history, a Jagex title will be distributed through a third‑party publisher. The partnership underscores the company’s willingness to experiment with new distribution models as it looks to broaden its global footprint.
The games will appear in Simplified Chinese, Japanese and Korean, with full localisation designed to resonate with local gaming cultures. “It was essential that we found partners with a deep understanding of local players and gaming culture,” a Jagex spokesperson said, framing the deals as part of the company’s RS25 strategy. The RS25 plan leverages the franchise’s 25th anniversary to launch new projects, expand worldwide, and increase investment.
Anna Mostyn Williams, Jagex’s senior director of business development and partnerships, highlighted the alignment between the studio and its regional partners. She noted that the collaboration is built on a shared belief in the long‑term global potential of RuneScape and the unique appeal of Dragon Wilds for APAC players.
Dragon Wilds entered early access on Windows on 15 April 2025. Set on the continent of Ashenfall within Gielinor, the same world that has powered RuneScape since 2001, the title delivers an open‑world survival experience that blends crafting, exploration and combat.
Jagex’s decision to localise the game in three major Asian languages follows a broader strategy to tap the 1.5 billion‑plus gaming community in the APAC region. The move also reflects the company’s recent ownership change; Jagex is now owned by CVC Capital Partners.
Graph and H2 Interactive bring regional expertise in marketing, community management and regulatory compliance. Both publishers have a track record of supporting online games in their respective markets.
While no launch date has been announced, Jagex confirmed that localisation work is underway and that the game will be available in the new markets later this year. The company has yet to disclose pricing or monetisation models for the APAC release.
The announcement comes as Jagex celebrates its 25th anniversary, a milestone that has prompted the studio to explore growth avenues beyond its flagship MMORPG. The RS25 strategy, unveiled earlier this year, aims to expand the RuneScape universe on a global stage following the success of Dragon Wilds.
Industry observers note that the partnership could signal a shift in how Jagex approaches international markets. Historically, the company has released its games directly through its own channels. By engaging third‑party publishers, Jagex may be testing a model that could accelerate expansion into other regions.
No financial figures were released in the announcement, and Jagex has not yet provided details on how the partnership will affect its revenue streams or user acquisition targets.
The APAC launch is expected to be a key milestone in Jagex’s RS25 plan. The studio will likely report on the performance of the new release in its next quarterly earnings, scheduled for the end of the year. Until then, the focus remains on delivering a polished, localised experience for players in Japan, South Korea and Southeast Asia.
The partnership also highlights the growing importance of localisation in the global gaming market. By tailoring content to regional preferences, Jagex aims to increase engagement and build a sustainable player base in the APAC region.
As the launch approaches, Jagex and its partners will likely monitor player feedback closely to refine the game’s balance and content. The studio’s long history of community involvement suggests that it will continue to rely on player input to shape future updates.
In summary, Jagex’s collaboration with Graph and H2 Interactive represents a significant step in the company’s effort to broaden its reach beyond the United Kingdom. The APAC launch of RuneScape: Dragon Wilds will bring the franchise to a new audience and test a partnership model that could influence Jagex’s future expansion strategy.
For the first time in its history, a Jagex title will be distributed through a third‑party publisher. The partnership underscores the company’s willingness to experiment with new distribution models as it looks to broaden its global footprint.
The games will appear in Simplified Chinese, Japanese and Korean, with full localisation designed to resonate with local gaming cultures. “It was essential that we found partners with a deep understanding of local players and gaming culture,” a Jagex spokesperson said, framing the deals as part of the company’s RS25 strategy. The RS25 plan leverages the franchise’s 25th anniversary to launch new projects, expand worldwide, and increase investment.
Anna Mostyn Williams, Jagex’s senior director of business development and partnerships, highlighted the alignment between the studio and its regional partners. She noted that the collaboration is built on a shared belief in the long‑term global potential of RuneScape and the unique appeal of Dragon Wilds for APAC players.
Dragon Wilds entered early access on Windows on 15 April 2025. Set on the continent of Ashenfall within Gielinor, the same world that has powered RuneScape since 2001, the title delivers an open‑world survival experience that blends crafting, exploration and combat.
Jagex’s decision to localise the game in three major Asian languages follows a broader strategy to tap the 1.5 billion‑plus gaming community in the APAC region. The move also reflects the company’s recent ownership change; Jagex is now owned by CVC Capital Partners.
Graph and H2 Interactive bring regional expertise in marketing, community management and regulatory compliance. Both publishers have a track record of supporting online games in their respective markets.
While no launch date has been announced, Jagex confirmed that localisation work is underway and that the game will be available in the new markets later this year. The company has yet to disclose pricing or monetisation models for the APAC release.
The announcement comes as Jagex celebrates its 25th anniversary, a milestone that has prompted the studio to explore growth avenues beyond its flagship MMORPG. The RS25 strategy, unveiled earlier this year, aims to expand the RuneScape universe on a global stage following the success of Dragon Wilds.
Industry observers note that the partnership could signal a shift in how Jagex approaches international markets. Historically, the company has released its games directly through its own channels. By engaging third‑party publishers, Jagex may be testing a model that could accelerate expansion into other regions.
No financial figures were released in the announcement, and Jagex has not yet provided details on how the partnership will affect its revenue streams or user acquisition targets.
The APAC launch is expected to be a key milestone in Jagex’s RS25 plan. The studio will likely report on the performance of the new release in its next quarterly earnings, scheduled for the end of the year. Until then, the focus remains on delivering a polished, localised experience for players in Japan, South Korea and Southeast Asia.
The partnership also highlights the growing importance of localisation in the global gaming market. By tailoring content to regional preferences, Jagex aims to increase engagement and build a sustainable player base in the APAC region.
As the launch approaches, Jagex and its partners will likely monitor player feedback closely to refine the game’s balance and content. The studio’s long history of community involvement suggests that it will continue to rely on player input to shape future updates.
In summary, Jagex’s collaboration with Graph and H2 Interactive represents a significant step in the company’s effort to broaden its reach beyond the United Kingdom. The APAC launch of RuneScape: Dragon Wilds will bring the franchise to a new audience and test a partnership model that could influence Jagex’s future expansion strategy.
