Newgen Software Named Notable Vendor in Forresters Q3 2026 Digital Process Automation Landscape
Forrester’s analysis points to an “automation imperative” fueled by optimism around artificial intelligence. The survey revealed that 54 % of automation decision‑makers believe their organizations need to shift focus from isolated workflow or task automation to end‑to‑end automation. The firm highlighted agentic execution—AI agents that build work patterns based on context and evolving conditions—as the market’s primary trend, while noting that scaling AI‑embedded automation projects from pilot to production remains a key challenge.
In the landscape, Newgen is positioned across North America, EMEA, and APAC, targeting financial services, insurance, government and public sector, and healthcare—industries that often face heavy regulatory scrutiny and long‑running case‑management needs. The company is one of the few that offers all three primary deployment models tracked in the report: hosted/private SaaS, multitenant SaaS, and on‑premises. This flexibility is critical for prospects in regulated environments that require more than a single‑architecture mandate.
Beyond core use cases such as business workflow, department and end‑user automation, employee support agents, endpoint orchestration, and incident and service‑request case management, Forrester asked vendors to name up to three extended use cases. Newgen selected AI agent industry outcomes, customer self‑service, and document automation—areas that align closely with prospects’ priorities.
Runki Goswami, Chief Marketing Officer of Newgen Software, praised the recognition: “AI is redefining the enterprise, shifting the focus from automating individual tasks to orchestrating intelligence across the business. Organizations are increasingly looking for unified platforms that seamlessly connect processes, content, communications, and AI to drive faster decisions, operational resilience, and superior customer experiences.” Goswami added that Forrester’s landscape reflects the market evolution toward integrated digital process automation platforms as central to enterprise transformation.
Forrester also spotlighted a market dynamic worth watching: adaptive process orchestration (APO), described as DPA’s “top disruptor.” APO is emerging to challenge traditional orchestration logic, with visual process design increasingly authored as plain‑language agent instructions rather than conventional workflows. The analyst firm expects feature overlap between DPA and APO to grow as both markets evolve—a trend prospects should factor into long‑term platform decisions.
The press release includes Forrester’s standard disclaimer that the research publication does not endorse any company, product, brand, or service and that opinions reflect the analyst’s judgment at the time.
Newgen’s announcement comes as the company continues to promote its NewgenONE platform, which it says unifies content, processes, and communications into an orchestration layer with embedded intelligence, trust, governance, and control. The platform is marketed as a solution for enterprises that want to move beyond fragmented initiatives to continuously adaptive, production‑ready operations.
The recognition is part of Forrester’s broader collection of resources on digital process automation, including interactive models, frameworks, and tools. The full report is available on Forrester’s website.