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SilverDoor Names Shelley Mathews Head of Business Development for EMEA and APAC
SilverDoor, the London‑based global serviced‑apartment agent, has named Shelley Mathews its new Head of Business Development for Europe, the Middle East and Africa (EMEA) and Asia‑Pacific (APAC). The appointment takes effect immediately.
Mathews will steer the company’s strategy to deepen corporate client relationships across the two regions. Working closely with SilverDoor’s commercial team, she will expand the agency’s reach with businesses that rely on serviced apartments for relocation, project work and extended stays.
The move follows SilverDoor’s steady push into every corner of the world. The firm markets itself as the world’s most trusted corporate serviced‑accommodation provider, offering fully furnished apartments to corporate and private clients for staff housing, business visits and international assignments.
With more than twenty years in the business‑travel and corporate‑accommodation sector, Mathews brings a proven track record. Before joining SilverDoor she served as Chief Revenue Officer at Take2Eton, a cloud‑based travel‑management platform. Earlier in her career she held senior commercial roles at CTM and ATPI, where she built and led high‑performing sales teams, managed revenue and forged global partnerships.
"Mathews’ experience speaks for itself; she has spent two decades building commercial teams and relationships that last, and she really understands what corporate clients are looking for," said Claire Barrie, Chief Commercial Officer at SilverDoor. "That kind of expertise strengthens what we can offer clients across EMEA and APAC, and we’re glad to have her join us."
Mathews expressed enthusiasm about the new role: "I’m delighted to be joining SilverDoor at such an exciting stage in its growth. The business has built a strong reputation for understanding the needs of corporate clients and delivering a high‑quality, genuinely global service. I’m looking forward to working with the team across EMEA and APAC to build on that success, strengthen our client partnerships and identify new opportunities for growth across the region."
SilverDoor’s expansion aligns with broader trends in the serviced‑apartment market. Industry reports point to steady growth driven by increased demand from business travelers, expatriates and medical tourists. In India, the sector is projected to grow at more than 8% annually between 2023 and 2028, buoyed by rising corporate relocations and the medical‑tourism industry.
The company’s network of offices spans the United States (San Francisco, Seattle, San Diego, Denver, Houston, New York), Europe (Dublin, Lancaster, Madrid), the Middle East (Dubai) and Asia (Bangalore, Hyderabad, Singapore, Shanghai). This global footprint enables SilverDoor to serve multinational clients that require consistent, high‑standard accommodation across multiple time zones.
SilverDoor’s business model centers on sourcing and managing fully furnished apartments that offer residential‑like amenities while maintaining hotel‑style booking and service. Its platform provides clients with visibility, safety and quality assurance for short‑ to medium‑term stays.
The appointment of Mathews is part of SilverDoor’s strategy to deepen its commercial footprint in EMEA and APAC, where corporate travel demand remains strong. The company has not disclosed financial details related to the appointment.
As SilverDoor continues to grow, stakeholders will watch how the new business‑development leadership influences client acquisition, partnership development and market penetration in the two regions. No immediate changes to executive compensation or shareholder structure have been announced.
The company’s next public update will likely come in its upcoming quarterly earnings report, scheduled for the end of the fiscal year. Investors and clients will also be interested in any subsequent moves that further expand SilverDoor’s service offerings or geographic reach.
Mathews will steer the company’s strategy to deepen corporate client relationships across the two regions. Working closely with SilverDoor’s commercial team, she will expand the agency’s reach with businesses that rely on serviced apartments for relocation, project work and extended stays.
The move follows SilverDoor’s steady push into every corner of the world. The firm markets itself as the world’s most trusted corporate serviced‑accommodation provider, offering fully furnished apartments to corporate and private clients for staff housing, business visits and international assignments.
With more than twenty years in the business‑travel and corporate‑accommodation sector, Mathews brings a proven track record. Before joining SilverDoor she served as Chief Revenue Officer at Take2Eton, a cloud‑based travel‑management platform. Earlier in her career she held senior commercial roles at CTM and ATPI, where she built and led high‑performing sales teams, managed revenue and forged global partnerships.
"Mathews’ experience speaks for itself; she has spent two decades building commercial teams and relationships that last, and she really understands what corporate clients are looking for," said Claire Barrie, Chief Commercial Officer at SilverDoor. "That kind of expertise strengthens what we can offer clients across EMEA and APAC, and we’re glad to have her join us."
Mathews expressed enthusiasm about the new role: "I’m delighted to be joining SilverDoor at such an exciting stage in its growth. The business has built a strong reputation for understanding the needs of corporate clients and delivering a high‑quality, genuinely global service. I’m looking forward to working with the team across EMEA and APAC to build on that success, strengthen our client partnerships and identify new opportunities for growth across the region."
SilverDoor’s expansion aligns with broader trends in the serviced‑apartment market. Industry reports point to steady growth driven by increased demand from business travelers, expatriates and medical tourists. In India, the sector is projected to grow at more than 8% annually between 2023 and 2028, buoyed by rising corporate relocations and the medical‑tourism industry.
The company’s network of offices spans the United States (San Francisco, Seattle, San Diego, Denver, Houston, New York), Europe (Dublin, Lancaster, Madrid), the Middle East (Dubai) and Asia (Bangalore, Hyderabad, Singapore, Shanghai). This global footprint enables SilverDoor to serve multinational clients that require consistent, high‑standard accommodation across multiple time zones.
SilverDoor’s business model centers on sourcing and managing fully furnished apartments that offer residential‑like amenities while maintaining hotel‑style booking and service. Its platform provides clients with visibility, safety and quality assurance for short‑ to medium‑term stays.
The appointment of Mathews is part of SilverDoor’s strategy to deepen its commercial footprint in EMEA and APAC, where corporate travel demand remains strong. The company has not disclosed financial details related to the appointment.
As SilverDoor continues to grow, stakeholders will watch how the new business‑development leadership influences client acquisition, partnership development and market penetration in the two regions. No immediate changes to executive compensation or shareholder structure have been announced.
The company’s next public update will likely come in its upcoming quarterly earnings report, scheduled for the end of the fiscal year. Investors and clients will also be interested in any subsequent moves that further expand SilverDoor’s service offerings or geographic reach.
