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Cyara Names Ben Corser to Lead Asia-Pacific Expansion as AI Customer Service Grows
In a move that signals a deepening focus on AI trust across the region, Melbourne‑based Cyara announced on September 6 2026 that Ben Corser will serve as General Manager and Senior Vice President, Go‑to‑Market for the Asia‑Pacific (APAC) region.
Corser’s appointment follows Cyara’s decision to deepen its presence in Australia and the broader APAC market, where the company already serves two of the country’s Big Four banks, two of the three national mobile‑network operators and the nation’s largest supermarket retailer. The move is part of a broader strategy to accelerate growth in a region that is increasingly deploying AI agents in live customer‑service environments.
"Australia is where Cyara began, and it remains an incredibly important market for our business," said Sushil Kumar, Cyara’s chief executive officer. "We see a significant opportunity to deepen our investment here and across APAC as enterprises rethink how they deploy and govern AI in customer‑facing environments. Ben brings the regional experience, customer focus and go‑to‑market leadership we need for this next chapter. His appointment is an important step in strengthening our relationships with customers and partners and expanding Cyara’s presence across the region."
Corser joins Cyara from NiCE, where he held senior leadership roles. His career has spanned several global technology firms, including SAP, Microsoft, Nokia, EMC and Matterport. He has built high‑performing teams, developed partner ecosystems and led growth and transformation initiatives for enterprise technology businesses across APAC.
"Enterprises across APAC are moving quickly to put AI into real customer interactions, but scaling that technology requires more than innovation – it requires trust," Corser said. "Cyara has a unique opportunity to help organizations prove their AI agents and customer journeys are ready for the real world. I’m excited to build on Cyara’s roots in Australia, work even more closely with our customers and partners, and expand the company’s impact throughout APAC."
Corser’s arrival comes ahead of the Cyara Agentic CX Summit in Melbourne on September 8. The summit will bring together customer‑experience leaders, customers and partners from across the region. At the event, Kumar will discuss why trust, rather than capability alone, is increasingly becoming a constraint on enterprises looking to move AI agents from pilots into production. Amitha Pulijala, Cyara’s chief product officer, will showcase innovations within Cyara’s Agentic Platform, including how enterprises can prove AI agent behavior and end‑to‑end customer journeys before deployment while maintaining visibility into quality and compliance once those agents are live.
During a live demonstration, Pulijala will present Cyara AI Trust Observability, a tool that allows enterprises to move from simply monitoring whether AI agents are available to continuously proving whether they are behaving as intended.
Cyara will continue its regional engagement at Genesys Xperience APAC in Sydney on November 11‑12. The event will explore how enterprises can assure customer outcomes as AI agents create increasingly dynamic and non‑deterministic customer interactions.
The company’s Agentic Platform is positioned as a confidence layer for autonomous, AI‑powered customer experience. It provides a testing suite that addresses risks such as hallucinations, misuse and compliance violations during the customer‑experience development lifecycle.
Cyara’s focus on trust and governance aligns with a broader industry trend. Enterprises are deploying AI agents in live customer service, but the AI trust paradox—where advanced models can mimic human‑like language so convincingly that users cannot distinguish accurate from plausible responses—has raised concerns about reliability and compliance.
By appointing a seasoned APAC leader with deep regional knowledge, Cyara signals its intent to support customers in navigating these challenges. The company’s strategy also reflects the growing importance of partner ecosystems and localized support as businesses expand AI capabilities across diverse regulatory environments.
As Cyara prepares for the upcoming summit and Genesys Xperience, the company’s leadership will likely outline next‑step initiatives to strengthen its product offering and expand its customer base. The appointment of Ben Corser is a concrete step toward that goal.
The current situation places Cyara in a position to influence how enterprises in the Asia‑Pacific region deploy AI in customer service, with a focus on trust, compliance and measurable performance. Upcoming events in September and November will provide further insight into the company’s roadmap and the broader market dynamics.
Corser’s appointment follows Cyara’s decision to deepen its presence in Australia and the broader APAC market, where the company already serves two of the country’s Big Four banks, two of the three national mobile‑network operators and the nation’s largest supermarket retailer. The move is part of a broader strategy to accelerate growth in a region that is increasingly deploying AI agents in live customer‑service environments.
"Australia is where Cyara began, and it remains an incredibly important market for our business," said Sushil Kumar, Cyara’s chief executive officer. "We see a significant opportunity to deepen our investment here and across APAC as enterprises rethink how they deploy and govern AI in customer‑facing environments. Ben brings the regional experience, customer focus and go‑to‑market leadership we need for this next chapter. His appointment is an important step in strengthening our relationships with customers and partners and expanding Cyara’s presence across the region."
Corser joins Cyara from NiCE, where he held senior leadership roles. His career has spanned several global technology firms, including SAP, Microsoft, Nokia, EMC and Matterport. He has built high‑performing teams, developed partner ecosystems and led growth and transformation initiatives for enterprise technology businesses across APAC.
"Enterprises across APAC are moving quickly to put AI into real customer interactions, but scaling that technology requires more than innovation – it requires trust," Corser said. "Cyara has a unique opportunity to help organizations prove their AI agents and customer journeys are ready for the real world. I’m excited to build on Cyara’s roots in Australia, work even more closely with our customers and partners, and expand the company’s impact throughout APAC."
Corser’s arrival comes ahead of the Cyara Agentic CX Summit in Melbourne on September 8. The summit will bring together customer‑experience leaders, customers and partners from across the region. At the event, Kumar will discuss why trust, rather than capability alone, is increasingly becoming a constraint on enterprises looking to move AI agents from pilots into production. Amitha Pulijala, Cyara’s chief product officer, will showcase innovations within Cyara’s Agentic Platform, including how enterprises can prove AI agent behavior and end‑to‑end customer journeys before deployment while maintaining visibility into quality and compliance once those agents are live.
During a live demonstration, Pulijala will present Cyara AI Trust Observability, a tool that allows enterprises to move from simply monitoring whether AI agents are available to continuously proving whether they are behaving as intended.
Cyara will continue its regional engagement at Genesys Xperience APAC in Sydney on November 11‑12. The event will explore how enterprises can assure customer outcomes as AI agents create increasingly dynamic and non‑deterministic customer interactions.
The company’s Agentic Platform is positioned as a confidence layer for autonomous, AI‑powered customer experience. It provides a testing suite that addresses risks such as hallucinations, misuse and compliance violations during the customer‑experience development lifecycle.
Cyara’s focus on trust and governance aligns with a broader industry trend. Enterprises are deploying AI agents in live customer service, but the AI trust paradox—where advanced models can mimic human‑like language so convincingly that users cannot distinguish accurate from plausible responses—has raised concerns about reliability and compliance.
By appointing a seasoned APAC leader with deep regional knowledge, Cyara signals its intent to support customers in navigating these challenges. The company’s strategy also reflects the growing importance of partner ecosystems and localized support as businesses expand AI capabilities across diverse regulatory environments.
As Cyara prepares for the upcoming summit and Genesys Xperience, the company’s leadership will likely outline next‑step initiatives to strengthen its product offering and expand its customer base. The appointment of Ben Corser is a concrete step toward that goal.
The current situation places Cyara in a position to influence how enterprises in the Asia‑Pacific region deploy AI in customer service, with a focus on trust, compliance and measurable performance. Upcoming events in September and November will provide further insight into the company’s roadmap and the broader market dynamics.
