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Underrated Club Surpasses 10 Crore in FY26, Reporting 400% YoY Revenue Growth
Underrated Club’s latest earnings have sent a clear signal that a modest street‑wear label from Pune can punch well above its weight. For fiscal year 2026, the brand posted revenue of more than ₹10 crore, a 400 percent jump from the ₹2 crore it generated in FY25.
The leap is the result of a confluence of factors the company credits to its loyal customer base, the expansion of key product lines and the rapid rise of quick‑commerce channels. In FY26, the average order value settled at ₹2,500, and roughly 30 percent of shoppers returned for additional purchases—often across different categories. Consistent quality, a keen sense of fit and an emphasis on design continuity have turned first‑time buyers into repeat customers.
Quick‑commerce, defined as the rapid delivery of goods—often within a few hours—accounted for about 35 percent of the year’s growth. As consumers increasingly prioritize convenience, Underrated Club has leveraged faster shipping to meet shoppers in the middle of their daily routines, turning a product that is otherwise bought in the moment into a recurring transaction.
The brand’s best‑selling items in FY26 were premium denim—especially relaxed and baggy fits—oversized t‑shirts and cargo trousers. These styles resonate with a younger demographic that values comfort and versatility without sacrificing style. The surge in these categories mirrors a broader shift among Indian youth toward apparel that can transition from casual to semi‑formal settings.
Geographically, the most robust growth came from Hyderabad, Mumbai, Bengaluru and Pune. While Mumbai, Bengaluru and Hyderabad remain established fashion hubs, Pune’s expanding appetite for premium streetwear and digitally native labels suggests that demand for homegrown brands is spreading beyond the largest metros.
Founder Abhishek Teri summed up the sentiment in the company’s press release: “We started Underrated Club with a simple idea: create products that people genuinely enjoy wearing and can come back to again and again. Seeing customers trust the brand, return for another purchase, and recommend us to others has been incredibly rewarding. Achieving 400 percent year‑on‑year growth and crossing ₹10 crore in revenue is a huge milestone for us, but more than the numbers, it shows that there is a growing community that connects with what we’re building.”
Underrated Club’s performance fits neatly into the larger narrative of rising direct‑to‑consumer (D2C) brands in India’s fashion sector. Over recent years, consumers have become increasingly open to discovering new labels that offer quality, originality and value—especially in the streetwear segment that appeals to young shoppers seeking personal expression.
Looking ahead, the company plans to deepen its product categories, improve accessibility and expand its reach, all while staying true to its commitment to quality and customer experience. The brand’s trajectory demonstrates that a focus on repeat customers, category momentum and urban demand can drive significant revenue growth for a homegrown label.
As of July 4 2026, Underrated Club’s milestone underscores its rapid expansion and the growing influence of D2C streetwear brands in India’s fashion market. No further financial guidance or upcoming earnings dates have been disclosed.
The leap is the result of a confluence of factors the company credits to its loyal customer base, the expansion of key product lines and the rapid rise of quick‑commerce channels. In FY26, the average order value settled at ₹2,500, and roughly 30 percent of shoppers returned for additional purchases—often across different categories. Consistent quality, a keen sense of fit and an emphasis on design continuity have turned first‑time buyers into repeat customers.
Quick‑commerce, defined as the rapid delivery of goods—often within a few hours—accounted for about 35 percent of the year’s growth. As consumers increasingly prioritize convenience, Underrated Club has leveraged faster shipping to meet shoppers in the middle of their daily routines, turning a product that is otherwise bought in the moment into a recurring transaction.
The brand’s best‑selling items in FY26 were premium denim—especially relaxed and baggy fits—oversized t‑shirts and cargo trousers. These styles resonate with a younger demographic that values comfort and versatility without sacrificing style. The surge in these categories mirrors a broader shift among Indian youth toward apparel that can transition from casual to semi‑formal settings.
Geographically, the most robust growth came from Hyderabad, Mumbai, Bengaluru and Pune. While Mumbai, Bengaluru and Hyderabad remain established fashion hubs, Pune’s expanding appetite for premium streetwear and digitally native labels suggests that demand for homegrown brands is spreading beyond the largest metros.
Founder Abhishek Teri summed up the sentiment in the company’s press release: “We started Underrated Club with a simple idea: create products that people genuinely enjoy wearing and can come back to again and again. Seeing customers trust the brand, return for another purchase, and recommend us to others has been incredibly rewarding. Achieving 400 percent year‑on‑year growth and crossing ₹10 crore in revenue is a huge milestone for us, but more than the numbers, it shows that there is a growing community that connects with what we’re building.”
Underrated Club’s performance fits neatly into the larger narrative of rising direct‑to‑consumer (D2C) brands in India’s fashion sector. Over recent years, consumers have become increasingly open to discovering new labels that offer quality, originality and value—especially in the streetwear segment that appeals to young shoppers seeking personal expression.
Looking ahead, the company plans to deepen its product categories, improve accessibility and expand its reach, all while staying true to its commitment to quality and customer experience. The brand’s trajectory demonstrates that a focus on repeat customers, category momentum and urban demand can drive significant revenue growth for a homegrown label.
As of July 4 2026, Underrated Club’s milestone underscores its rapid expansion and the growing influence of D2C streetwear brands in India’s fashion market. No further financial guidance or upcoming earnings dates have been disclosed.
