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Samsung Galaxy S25 Ultra Slashes Rs 45,000 on Amazon Prime Day, Offering Former Flagship at Rs 84,999
Prime Day 2026 delivered a headline‑making price cut from Samsung, as the company dropped Rs 45,000 off the base 256‑GB Galaxy S25 Ultra, bringing it to Rs 84,999 on Amazon India. The move marks Samsung’s deepest discount on a flagship handset to date.
The S25 Ultra launched last year in India with a sticker price of Rs 1,29,999. The new price makes it the country’s cheapest premium Android phone, even after the arrival of the newer Galaxy S26 Ultra. For comparison, the S26 Ultra is listed at Rs 1,24,999 on Amazon, a Rs 15,000 markdown from its launch price of Rs 1,39,999.
Samsung’s decision to slash the price of a one‑year‑old flagship is noteworthy amid a broader trend of rising component costs. While rivals such as OnePlus and Realme have lifted prices and Apple has increased the cost of several MacBook and iPad models, Samsung has maintained a discount trajectory for its premium smartphones.
Despite the price cut, the S25 Ultra remains a flagship‑grade device. It is powered by Qualcomm’s Snapdragon 8 Elite processor paired with 12 GB of RAM, enabling smooth gaming, multitasking and heavy‑load applications. The handset features a 6.9‑inch AMOLED display described as bright with wide viewing angles and a 5,000‑mAh battery that matches the capacity of the S26 Ultra.
Software support is a key differentiator. Samsung has pledged seven years of Android and security updates for the S25 Ultra, ensuring the device stays secure and current for years to come.
The camera system on the S25 Ultra largely mirrors that of the S26 Ultra, using the same sensor array. The newer model has a slightly wider aperture on its main camera, which improves low‑light performance, but the day‑to‑day image quality difference is minimal.
The S26 Ultra offers incremental upgrades. It runs the newer Snapdragon 8 Elite Gen 5, delivering roughly 20 % higher CPU performance and 30 % faster graphics compared to the older chip. Charging speeds are also faster: the S26 Ultra supports 60 W wired charging and 25 W wireless charging, versus 45 W wired and 15 W wireless on the S25 Ultra. The newer phone is slightly thinner, lighter, has rounder edges and a new privacy‑display feature that reduces screen visibility from certain angles.
Even with these improvements, the price gap between the two models remains stark. Buyers satisfied with the S25 Ultra’s performance, display, camera and battery can save nearly Rs 45,000 by opting for the older model.
Samsung’s pricing strategy may be informed by its strong position in the semiconductor market. The company is one of the world’s largest memory‑chip manufacturers, supplying DRAM and NAND to firms such as Nvidia, Google and Apple. Reuters reported that Samsung’s chip business is posting record profits as AI demand drives up memory prices, and analysts suggest that the company’s high chip margins provide flexibility to keep smartphone prices competitive.
While the profitability of Samsung’s memory‑chip business does not dictate smartphone pricing directly, it may offer a buffer against rising component costs. In contrast, other smartphone makers that rely more heavily on external suppliers have had to raise prices.
For consumers, the Rs 84,999 price point makes the Galaxy S25 Ultra one of the most attractive premium Android phones in 2026, offering flagship performance, a high‑quality display, a robust camera system, long‑term software support and a battery that can sustain a full day of heavy use.
Prime Day is Amazon’s 10th‑anniversary event, and Prime members can purchase the handset with No‑Cost EMI options starting at Rs 3,466. The sale also includes the S‑Pen, which is integrated into the S25 Ultra’s design.
In summary, Samsung’s discount on the Galaxy S25 Ultra presents a compelling value proposition for buyers who want flagship performance without the premium price tag of the latest model. The company’s ability to keep smartphone prices competitive amid rising component costs, coupled with its strong position in the memory‑chip market, may explain why the S25 Ultra remains a smart choice for 2026.
The next key milestone for the S25 Ultra is its continued software support, expected to last until 2033. Meanwhile, the Galaxy S26 Ultra will continue to appeal to buyers prioritizing the newest hardware features.
As the smartphone market evolves, Samsung’s pricing moves will be closely watched by competitors and consumers alike.
The S25 Ultra launched last year in India with a sticker price of Rs 1,29,999. The new price makes it the country’s cheapest premium Android phone, even after the arrival of the newer Galaxy S26 Ultra. For comparison, the S26 Ultra is listed at Rs 1,24,999 on Amazon, a Rs 15,000 markdown from its launch price of Rs 1,39,999.
Samsung’s decision to slash the price of a one‑year‑old flagship is noteworthy amid a broader trend of rising component costs. While rivals such as OnePlus and Realme have lifted prices and Apple has increased the cost of several MacBook and iPad models, Samsung has maintained a discount trajectory for its premium smartphones.
Despite the price cut, the S25 Ultra remains a flagship‑grade device. It is powered by Qualcomm’s Snapdragon 8 Elite processor paired with 12 GB of RAM, enabling smooth gaming, multitasking and heavy‑load applications. The handset features a 6.9‑inch AMOLED display described as bright with wide viewing angles and a 5,000‑mAh battery that matches the capacity of the S26 Ultra.
Software support is a key differentiator. Samsung has pledged seven years of Android and security updates for the S25 Ultra, ensuring the device stays secure and current for years to come.
The camera system on the S25 Ultra largely mirrors that of the S26 Ultra, using the same sensor array. The newer model has a slightly wider aperture on its main camera, which improves low‑light performance, but the day‑to‑day image quality difference is minimal.
The S26 Ultra offers incremental upgrades. It runs the newer Snapdragon 8 Elite Gen 5, delivering roughly 20 % higher CPU performance and 30 % faster graphics compared to the older chip. Charging speeds are also faster: the S26 Ultra supports 60 W wired charging and 25 W wireless charging, versus 45 W wired and 15 W wireless on the S25 Ultra. The newer phone is slightly thinner, lighter, has rounder edges and a new privacy‑display feature that reduces screen visibility from certain angles.
Even with these improvements, the price gap between the two models remains stark. Buyers satisfied with the S25 Ultra’s performance, display, camera and battery can save nearly Rs 45,000 by opting for the older model.
Samsung’s pricing strategy may be informed by its strong position in the semiconductor market. The company is one of the world’s largest memory‑chip manufacturers, supplying DRAM and NAND to firms such as Nvidia, Google and Apple. Reuters reported that Samsung’s chip business is posting record profits as AI demand drives up memory prices, and analysts suggest that the company’s high chip margins provide flexibility to keep smartphone prices competitive.
While the profitability of Samsung’s memory‑chip business does not dictate smartphone pricing directly, it may offer a buffer against rising component costs. In contrast, other smartphone makers that rely more heavily on external suppliers have had to raise prices.
For consumers, the Rs 84,999 price point makes the Galaxy S25 Ultra one of the most attractive premium Android phones in 2026, offering flagship performance, a high‑quality display, a robust camera system, long‑term software support and a battery that can sustain a full day of heavy use.
Prime Day is Amazon’s 10th‑anniversary event, and Prime members can purchase the handset with No‑Cost EMI options starting at Rs 3,466. The sale also includes the S‑Pen, which is integrated into the S25 Ultra’s design.
In summary, Samsung’s discount on the Galaxy S25 Ultra presents a compelling value proposition for buyers who want flagship performance without the premium price tag of the latest model. The company’s ability to keep smartphone prices competitive amid rising component costs, coupled with its strong position in the memory‑chip market, may explain why the S25 Ultra remains a smart choice for 2026.
The next key milestone for the S25 Ultra is its continued software support, expected to last until 2033. Meanwhile, the Galaxy S26 Ultra will continue to appeal to buyers prioritizing the newest hardware features.
As the smartphone market evolves, Samsung’s pricing moves will be closely watched by competitors and consumers alike.
