Blab Business
AdUnion Secures Multi-Year Deals with More, Tangerine and Wild Secrets, Expanding Streaming Media Reach
On 8 June 2026, Melbourne‑based AdUnion announced a trio of new multi‑year agreements that will extend its media‑planning and buying reach across streaming, audio, broadcast, radio and out‑of‑home channels. The contracts keep the agency’s long‑standing relationships with national telco brands More and Tangerine alive while adding an exclusive partnership with Australia and New Zealand’s largest premium online adult retailer, Wild Secrets.
Tangerine’s journey with AdUnion began in 2023, when the agency was hired to craft an integrated media strategy for the brand’s launch campaign. A year later, the two companies signed a multi‑year deal that covers strategy, media planning and buying across several channels. The release highlighted that AdUnion’s AdMatch attribution platform was deployed during Tangerine’s Black Friday push, delivering a 250 % sales increase and a 5.65 return on advertising spend.
More, a national telecommunications provider, continues its partnership under a refreshed agreement. The agency will oversee advertising strategy and media planning and buying for streaming, audio, broadcast and out‑of‑home media, and will also take on sponsorship agreements as part of its remit.
Wild Secrets, which has been a client of AdUnion since 2020, now expands its relationship to include media buying and planning for streaming TV, broadcast TV, audio, radio and out‑of‑home. The release notes that the retailer’s focus has been on return‑on‑investment through streaming media, and that AdMatch has enabled Wild Secrets to attribute sales directly to streaming TV—a development the agency calls a "game‑changer" for the business.
"These new multi‑year deals reinforce client satisfaction and demonstrate the value delivered through data capability and technology," said Adam Shalagin, AdUnion’s co‑founder. "They strengthen our foundation and support future growth for both Tangerine and Wild Secrets."
AdUnion is billed as a leading independent media agency that specialises in integrated media strategy across all channels, with a particular emphasis on streaming TV advertising. Its roster of media partners includes Netflix, Disney, HBO Max, Prime Video, Spotify and ARN, among others.
In late 2025, the agency earned recognition on three prominent Australian business‑growth lists: the Australian Financial Review’s Fast 100, Deloitte’s Tech Fast 50 and SmartCompany’s Smart 50.
The company’s AdMatch technology offers a one‑to‑one match between a streamed TV commercial and an online sale or lead, allowing brands to see which ads drive results and to optimise spend.
The new contracts are expected to broaden the scope of media services for the three clients. For Tangerine and More, the expanded sponsorship component will provide additional brand‑building opportunities. For Wild Secrets, the extended partnership will enable the retailer to build on the success of its streaming media strategy and explore further growth opportunities.
AdUnion’s continued success with telecom and retail clients underscores the growing importance of streaming and connected‑TV platforms in Australian advertising. Its data‑driven approach and proprietary attribution tools position the agency to support clients as they navigate a rapidly changing media landscape.
The agreements were announced in Melbourne, where AdUnion is headquartered. No financial terms were disclosed.
In sum, AdUnion’s expanded partnerships with More, Tangerine and Wild Secrets signal the agency’s ongoing influence in the Australian media market and its commitment to delivering measurable results for clients across diverse sectors.
Tangerine’s journey with AdUnion began in 2023, when the agency was hired to craft an integrated media strategy for the brand’s launch campaign. A year later, the two companies signed a multi‑year deal that covers strategy, media planning and buying across several channels. The release highlighted that AdUnion’s AdMatch attribution platform was deployed during Tangerine’s Black Friday push, delivering a 250 % sales increase and a 5.65 return on advertising spend.
More, a national telecommunications provider, continues its partnership under a refreshed agreement. The agency will oversee advertising strategy and media planning and buying for streaming, audio, broadcast and out‑of‑home media, and will also take on sponsorship agreements as part of its remit.
Wild Secrets, which has been a client of AdUnion since 2020, now expands its relationship to include media buying and planning for streaming TV, broadcast TV, audio, radio and out‑of‑home. The release notes that the retailer’s focus has been on return‑on‑investment through streaming media, and that AdMatch has enabled Wild Secrets to attribute sales directly to streaming TV—a development the agency calls a "game‑changer" for the business.
"These new multi‑year deals reinforce client satisfaction and demonstrate the value delivered through data capability and technology," said Adam Shalagin, AdUnion’s co‑founder. "They strengthen our foundation and support future growth for both Tangerine and Wild Secrets."
AdUnion is billed as a leading independent media agency that specialises in integrated media strategy across all channels, with a particular emphasis on streaming TV advertising. Its roster of media partners includes Netflix, Disney, HBO Max, Prime Video, Spotify and ARN, among others.
In late 2025, the agency earned recognition on three prominent Australian business‑growth lists: the Australian Financial Review’s Fast 100, Deloitte’s Tech Fast 50 and SmartCompany’s Smart 50.
The company’s AdMatch technology offers a one‑to‑one match between a streamed TV commercial and an online sale or lead, allowing brands to see which ads drive results and to optimise spend.
The new contracts are expected to broaden the scope of media services for the three clients. For Tangerine and More, the expanded sponsorship component will provide additional brand‑building opportunities. For Wild Secrets, the extended partnership will enable the retailer to build on the success of its streaming media strategy and explore further growth opportunities.
AdUnion’s continued success with telecom and retail clients underscores the growing importance of streaming and connected‑TV platforms in Australian advertising. Its data‑driven approach and proprietary attribution tools position the agency to support clients as they navigate a rapidly changing media landscape.
The agreements were announced in Melbourne, where AdUnion is headquartered. No financial terms were disclosed.
In sum, AdUnion’s expanded partnerships with More, Tangerine and Wild Secrets signal the agency’s ongoing influence in the Australian media market and its commitment to delivering measurable results for clients across diverse sectors.
