Blab Business
Vinyl Group Names Kurt Burnette and Lucie Caswell to Lead Commercial and Strategic Functions
On April 13 2026, Vinyl Group Ltd. announced a double‑header of leadership changes that could reshape how its growing portfolio moves forward. Former Seven West Media executive Kurt Burnette will step in as interim chief commercial officer, while Lucie Caswell is named chief business strategy officer. Both appointments become effective on April 14, the day after the company closed its purchase of Val Morgan Digital.
Burnette, who departed Seven West Media in June 2024 after 24 years, most recently served as chief revenue officer. The firm’s investor‑centre post explains that he will craft a unified go‑to‑market plan for Vinyl Media, the publishing and events arm. His remit includes fortifying ties with advertising agencies and direct advertisers, formalising content pricing and the sales team, and weaving together the commercial operations of newly acquired entities such as Pedestrian Group and Val Morgan Digital.
Caswell brings a breadth of experience from several music‑technology and publishing organisations. Prior to joining Vinyl, she held senior roles at Songtradr, Bandcamp, the Music Publishers Association and the Featured Artists Coalition. In her new capacity, she will oversee global publisher and partner relationships, steer business‑development initiatives, and assess mergers‑and‑acquisitions prospects. The company added that she will also ensure the company’s expanding portfolio of publishing and platform partnerships is represented effectively across key international markets.
Vinyl Group CEO Josh Simons said the appointments add the commercial and strategic depth the company needs as it scales. He noted that Caswell’s expertise in rights, licensing and policy will help the network of international partners grow, while Burnette’s senior commercial leadership across media, digital, major events and agency relationships is “directly relevant to the opportunity in front of Vinyl Media.”
The leadership moves arrive amid a flurry of expansion. Early in 2026, Vinyl announced the acquisition of Val Morgan Digital, a digital‑marketing and data‑analytics firm, and the purchase of Pedestrian Group, a media‑and‑technology company that operates a popular news‑and‑entertainment platform. The company also completed a deal for Time Out, a global media brand that publishes city‑specific guides.
Vinyl Group’s core businesses include Jaxsta, a music‑credit database; Vampr, a music‑networking platform; Vinyl.com, an online record store; Vinyl Media, which produces music‑related content and events; and Serenade, a Web3‑focused collectibles platform. The company trades on the Australian Securities Exchange under the ticker VNL.
Burnette’s mandate is to create a single commercial strategy that can be applied across all of Vinyl’s media, music, technology, commerce and creator platforms. He emphasised the need for a “disciplined execution that delivers results for customers and partners.” Caswell, meanwhile, will focus on ensuring that the company’s partnerships align with its long‑term growth objectives.
These appointments are part of Vinyl’s broader plan to integrate its recently acquired assets and position the company for continued growth in the music‑technology sector. While the company has not yet released financial guidance for the current fiscal year, the leadership changes signal a shift toward a more unified commercial approach.
Vinyl Group is preparing for its next earnings report, expected in the first quarter of 2027. Investors will be watching how the new commercial and strategic leadership teams influence the company’s revenue mix, especially as it seeks to monetize its expanding portfolio of media and music‑technology assets.
The company’s board will review the appointments at its upcoming meeting in June 2026, and shareholders will have the opportunity to vote on any related corporate actions. No regulatory approvals are required for the appointments.
In summary, Vinyl Group has added two seasoned executives to its leadership team to support the integration of its growing portfolio and to strengthen its commercial and strategic capabilities. The company’s next earnings release and shareholder meeting will provide further insight into how these appointments affect its financial performance and growth trajectory.
Burnette, who departed Seven West Media in June 2024 after 24 years, most recently served as chief revenue officer. The firm’s investor‑centre post explains that he will craft a unified go‑to‑market plan for Vinyl Media, the publishing and events arm. His remit includes fortifying ties with advertising agencies and direct advertisers, formalising content pricing and the sales team, and weaving together the commercial operations of newly acquired entities such as Pedestrian Group and Val Morgan Digital.
Caswell brings a breadth of experience from several music‑technology and publishing organisations. Prior to joining Vinyl, she held senior roles at Songtradr, Bandcamp, the Music Publishers Association and the Featured Artists Coalition. In her new capacity, she will oversee global publisher and partner relationships, steer business‑development initiatives, and assess mergers‑and‑acquisitions prospects. The company added that she will also ensure the company’s expanding portfolio of publishing and platform partnerships is represented effectively across key international markets.
Vinyl Group CEO Josh Simons said the appointments add the commercial and strategic depth the company needs as it scales. He noted that Caswell’s expertise in rights, licensing and policy will help the network of international partners grow, while Burnette’s senior commercial leadership across media, digital, major events and agency relationships is “directly relevant to the opportunity in front of Vinyl Media.”
The leadership moves arrive amid a flurry of expansion. Early in 2026, Vinyl announced the acquisition of Val Morgan Digital, a digital‑marketing and data‑analytics firm, and the purchase of Pedestrian Group, a media‑and‑technology company that operates a popular news‑and‑entertainment platform. The company also completed a deal for Time Out, a global media brand that publishes city‑specific guides.
Vinyl Group’s core businesses include Jaxsta, a music‑credit database; Vampr, a music‑networking platform; Vinyl.com, an online record store; Vinyl Media, which produces music‑related content and events; and Serenade, a Web3‑focused collectibles platform. The company trades on the Australian Securities Exchange under the ticker VNL.
Burnette’s mandate is to create a single commercial strategy that can be applied across all of Vinyl’s media, music, technology, commerce and creator platforms. He emphasised the need for a “disciplined execution that delivers results for customers and partners.” Caswell, meanwhile, will focus on ensuring that the company’s partnerships align with its long‑term growth objectives.
These appointments are part of Vinyl’s broader plan to integrate its recently acquired assets and position the company for continued growth in the music‑technology sector. While the company has not yet released financial guidance for the current fiscal year, the leadership changes signal a shift toward a more unified commercial approach.
Vinyl Group is preparing for its next earnings report, expected in the first quarter of 2027. Investors will be watching how the new commercial and strategic leadership teams influence the company’s revenue mix, especially as it seeks to monetize its expanding portfolio of media and music‑technology assets.
The company’s board will review the appointments at its upcoming meeting in June 2026, and shareholders will have the opportunity to vote on any related corporate actions. No regulatory approvals are required for the appointments.
In summary, Vinyl Group has added two seasoned executives to its leadership team to support the integration of its growing portfolio and to strengthen its commercial and strategic capabilities. The company’s next earnings release and shareholder meeting will provide further insight into how these appointments affect its financial performance and growth trajectory.
